Derceto is a software company which has been funded by a leading New Zealand venture capital firm. It makes modelling software for water distribution. Their software helps reduce power consumption by helping the water companies save significant amounts of money off of their power bills.
Derceto.com is an information-rich corporate website with FAQs, online forums, white papers, presentations, and fact sheets.
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Polycase is a manufacturer of plastic electronic enclosures for OEMs, including handhelds, desktops, and other electronics.
This ecommerce site, powered by our GravityMarket solution, makes it easy for Polycase’s customers to do business with them. In addition to searching by keyword, customers can search by size — length and width — and by series. They can also browse by product type, size range and application. In addition to ample product information and specifications, including engineering drawings, the site also offers a helpful PDF library.
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Visit The Site: Polycase
In many ways this site was a breath of fresh air. From an SEO standpoint, Kayak Fishing Stuff is doing a number of things right, and it shows in their No. 1 rankings in Google for “kayak fishing,” “fishing kayak” and “fishing kayaks.” Of course, there is still room for improvement, but it is more a case of finessing and fine-tuning than throwing away the whole site and starting again.
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Full Compass is a supplier of audio, video and lighting equipment, and targets musicians, theatrical and staging crews.
This site boasts extensive functionality on the back-end, including some quite sophisticated integration with their own back-end systems. The site has tens of thousands of pages in Google. The revamp that we completed included a total site redesign, new user interface and a completely new website back-end and database.
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Visit The Site: Full Compass
This article from the IT section of the Herald highlights five technology trends that are changing the face of retailing. Our own Stephan Spencer weighs in with his thoughts on where things are heading…
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Zearth.com’s staff operates a blog at zearth.blogspot.com, although they are relatively new to the concept. They signed up for a free Blogger.com blog, which wasn’t ideal as you’ll soon discover. The traffic into the blog is only a trickle, but they have received a couple thousand dollars in sales because of it, so it’s a start.
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In the past I’ve made the case for using wikis for online marketing.
Perusing Amazon.com recently I saw that there were already over 7500 product wikis contributed by Amazon customers. Cool! (Unfortunately not a single one of their wikis is indexed in Google because of the search engine unfriendly way they’ve implemented wikis on their site. Indeed, I couldn’t even find a way to link to their wikis from here, because links like this one expire and stop working after a while.)
It made me wonder how many other e-commerce sites were embracing wikis as a way to augment their product information and encourage customer participation in the site. I??haven’t heard of any other online retailers doing this.
Know of any etailers experimenting with wikis?
There is the ShopWiki website, which is not an online retailer but a site targeted to online retail. ShopWiki was founded by Kevin Ryan and Dwight Merriman (DoubleClick’s former CEO and former CTO, respectively). There is some good stuff in ShopWiki. For example, if you are looking to buy a compound bow, there is great buying guide as well as an explanation of how a compound bow works, type of material used in its manufacture, etc. (Unfortunately, like with Amazon’s wikis, ShopWiki’s wikis — including their buying guide on the compound bow — aren’t making it into Google. Fewer than 72 wiki pages are indexed).
Not strictly an online retail wiki, yet it overlaps partially with the ShopWiki is wikiHow, a how-to manual launched by the dotcom eHow. I am unclear why eHow started a separate wiki rather than folding it into eHow.com. I think they should have just opened up their eHow site for user contributions.
I think a wiki is especially suited to applications such as buyers guides, encyclopedias, glossaries, manuals, travel guides, etc when you want to elicit user contributions without making visible a lot of back-and-forth discussion. The real value is in the final product, not in the discussion that got to that point. That is where a wiki really shines.
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“We saw an overall increase of over 300% in our search engine traffic within the first 60 days of implementation. We are extremely pleased with our initial results and look forward to expanding our relationship with Netconcepts.”
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DMNews.com has relaunched with a new design and a new back-end, both done by us at Netconcepts. On their blog, DM News’ founder and publisher Adrian Courtenay talks about the relaunch and gives us such glowing praise that I feel myself blushing!
A few new features worth noting:
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DM News is the leading trade publication for direct, database and Internet marketers. It is both in print and online.
This total site revamp included user interface, look and feel, database, back-end programming, with SEO built in. The archives, with articles numbering over 25,000, is now completely open whereas previously it was restricted. Deep links to old articles have been maintained through 301 redirects.
The new site boasts a number of Web 2.0 features, including comments, trackbacks and RSS feeds. There isn’t just one main RSS feed, but every category has an RSS feed. A blog, also developed by Netconcepts, offers more informal views from DM News staffers and contributors (including this glowing testimonial of Netconcepts’ efforts by DM News’ founder Adrian Countenay).
The sophisticated content management system (CMS) that powers the site was custom-built by Netconcepts and specifically tailored to magazine publishers.
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